On e-banking adoption: from banker perception to customer reality

Author: Durkin Mark   O'Donnell Aodheen   Mullholland Gwyneth   Crowe Joseph  

Publisher: Routledge Ltd

ISSN: 1466-4488

Source: Journal of Strategic Marketing, Vol.15, Iss.2-3, 2007-05, pp. : 237-252

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Abstract