A review of the relationships and impact of market orientation and market positioning on organisational performance

Author： Blankson Charles   Cowan Kirsten   Crawford John   Kalafatis Stavros   Singh Jaywant   Coffie Stanley  

Publisher： Routledge Ltd

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.21, Iss.6, 2013-10, pp. : 499-512

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The impact of market orientation on Chinese retailers' channel relationships

By Chung Jae-Eun   Huang Ying   Jin Byoungho   Sternquist Brenda  

The Journal of Business and Industrial Marketing, Vol. 26, Iss. 1, 2010-12 ,pp. : 14-25

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

TQM and market orientation's impact on SMEs' performance

By Demirbag Mehmet   Koh S.C. Lenny   Tatoglu Ekrem   Zaim Selim  

Industrial Management & Data Systems, Vol. 106, Iss. 8, 2006-10 ,pp. : 1206-1228

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The impact of market orientation on product innovativeness and business performance

By Sandvik I.L.   Sandvik K.  

International Journal of Research in Marketing, Vol. 20, Iss. 4, 2003-12 ,pp. : 355-376

Elsevier

Access to resources Recommend Favorite

Market orientation in the context of the impact of leadership capability on performance

By Kivipõld Kurmet   Vadi Maaja  

The International Journal of Bank Marketing, Vol. 31, Iss. 5, 2013-07 ,pp. : 368-387

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Market orientation, international business relationships and perceived export performance

By Racela Olimpia C.   Chaikittisilpa Chawit   Thoumrungroje Amonrat  

International Marketing Review, Vol. 24, Iss. 2, 2007-04 ,pp. : 144-163

Emerald Group Publishing Ltd

Access to resources Recommend Favorite