Journal of Global Marketing

Publisher： Haworth Press

Founded in： 1987

Total resources： 1

E-ISSN： 1528-6975

ISSN： 0891-1762

Subject： F7 Trade Economy

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Journal of Global Marketing

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Dochakuka: Melding Global Inside Local: Foreign-Domestic Advertising Assimilation in Japan

By Martin Drew,Woodside Arch G. in (2008)

Journal of Global Marketing , Vol. 21, Iss. 1, 2008-01 , pp. 19-32

Haworth Press

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Differences in Marketing Managers' Decision Making Styles Within the Asia-Pacific Region: Implications for Strategic Alliances

By Albaum Gerald,Herche Joel,Yu Julie,Evangelista Felicitas,Murphy Brian,Poon Patrick in (2008)

Journal of Global Marketing , Vol. 21, Iss. 1, 2008-01 , pp. 63-78

Haworth Press

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Smaller Firms' Perceived Cost and Attractiveness in International Markets

By Suh Taewon,Bae Mueun,Kundu Sumit K. in (2008)

Journal of Global Marketing , Vol. 21, Iss. 1, 2008-01 , pp. 5-18

Haworth Press

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Self-Evaluative Shopping/Consumption Motives: Identifying Differences in the U.S. and China

By Wajda Theresa A.,Hu Michael Y.,Peng Cui Annie in (2008)

Journal of Global Marketing , Vol. 21, Iss. 1, 2008-01 , pp. 49-62

Haworth Press

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EDITORIAL

By Kaynak Erdener in (2008)

Journal of Global Marketing , Vol. 21, Iss. 1, 2008-01 , pp. 1-3

Haworth Press

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An Analysis of Globalization Forces in the Wine Industry: Implications and Recommendations for Wineries

By Hussain Mahmood,Cholette Susan,Castaldi Richard M. in (2008)

Journal of Global Marketing , Vol. 21, Iss. 1, 2008-01 , pp. 33-47

Haworth Press

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Total 6 item(s)