Men and women watching and reading: Gender and information processing opportunity effects in advertising

Author: Papyrina Veronika  

Publisher: Routledge Ltd

E-ISSN: 1466-4445|21|2|125-143

ISSN: 1466-4445

Source: Journal of Marketing Communications, Vol.21, Iss.2, 2015-03, pp. : 125-143

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Abstract