Author: Papyrina Veronika
Publisher: Routledge Ltd
E-ISSN: 1466-4445|21|2|125-143
ISSN: 1466-4445
Source: Journal of Marketing Communications, Vol.21, Iss.2, 2015-03, pp. : 125-143
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Advertising value and advertising processing
By Ducoffe Robert H. Curlo Eleonora
Journal of Marketing Communications, Vol. 6, Iss. 4, 2000-12 ,pp. :