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Exploring corporate citizenship and purchase intention: mediating effects of brand trust and corporate identification
Publisher: John Wiley & Sons Inc
E-ISSN: 1467-8608|24|4|361-377
ISSN: 0962-8770
Source: Business Ethics: A European Review, Vol.24, Iss.4, 2015-10, pp. : 361-377
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
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