Customers' relational models as determinants of customer engagement value

Author： Kaltcheva Velitchka D.   Patino Anthony   Laric Michael V.   Pitta Dennis A.   Imparato Nicholas  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.23, Iss.1, 2014-03, pp. : 55-61

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