Satisfaction and Loyalty From Shopping Mall Experience and Brand Personality

Author： Kim Ji Wan   Lee Freddy   Suh Yong Gu  

Publisher： Routledge Ltd

E-ISSN： 1533-2977|36|1|62-76

ISSN： 1533-2969

Source： Services Marketing Quarterly, Vol.36, Iss.1, 2015-01, pp. : 62-76

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