Implementing Customer Relationship Management (CRM) in hotel industry from organizational culture perspective

Author: Rahimi Roya   Gunlu Ebru  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1757-1049|28|1|89-112

ISSN: 0959-6119

Source: International Journal of Contemporary Hospitality Management, Vol.28, Iss.1, 2016-01, pp. : 89-112

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Abstract