The Role of Relational Mediators in the CRM-Performance Link: Evidence from Indian Retail Banks

Publisher： IGI Global_journal

E-ISSN： 1947-9255|4|2|21-35

ISSN： 1947-9247

Source： International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.4, Iss.2, 2013-04, pp. : 21-35

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