Impact of Social Networks on Brand Value Based on Customer Behavior Using Structural Equations

Publisher: IGI Global_journal

E-ISSN: 1947-9255|9|3|50-67

ISSN: 1947-9247

Source: International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.9, Iss.3, 2018-07, pp. : 50-67

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract