![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Stern Philip
Publisher: Springer Publishing Company
ISSN: 0923-0645
Source: Marketing Letters, Vol.15, Iss.1, 2004-02, pp. : 5-19
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Relationship marketing and customer loyalty
Marketing Intelligence & Planning, Vol. 25, Iss. 1, 2007-02 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)