Entry for supermarket feature me-too brands: An empirical explanation of incidence and timing

Author: Sinapuelas Ian  

Publisher: Springer Publishing Company

ISSN: 0923-0645

Source: Marketing Letters, Vol.20, Iss.2, 2009-06, pp. : 183-196

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract