Internal and external mapping of preferences for commercial lager beers: comparison of hedonic ratings by consumers blind versus with knowledge of brand and price *

Author: Guinard J.-X.   Uotani B.   Schlich  

Publisher: Elsevier

ISSN: 0950-3293

Source: Food Quality and Preference, Vol.12, Iss.4, 2001-06, pp. : 243-255

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Abstract