Internal-market orientation: a misconceived aspect of marketing theory

Author： Gounaris Spiros   Vassilikopoulou Aikaterini   Chatzipanagiotou Kalliopi C.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.44, Iss.11-12, 2010-11, pp. : 1667-1699

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The impact of internal marketing on commercial banks' market orientation

By Awwad Mohammad Suleiman   Agti Djouhara Ali Mohammad  

The International Journal of Bank Marketing, Vol. 29, Iss. 4, 2011-06 ,pp. : 308-332

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Internal market orientation, market capabilities and learning orientation

By Fang Shyh-Rong   Chang Enchi   Ou Chueh-Chu   Chou Chia-Hui  

European Journal of Marketing, Vol. 48, Iss. 1-2, 2014-02 ,pp. : 170-192

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Identifying the determinants of internal marketing orientation

By Naudé Pete   Desai Janine   Murphy John  

European Journal of Marketing, Vol. 37, Iss. 9, 2003-10 ,pp. : 1205-1220

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Revisiting internal market orientation: a note

By Sahi Gurjeet Kaur   Lonial Subhash   Gupta Mahesh   Seli Nitasha  

Journal of Services Marketing, Vol. 27, Iss. 5, 2013-07 ,pp. : 385-403

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A relationship-mediated theory of internal marketing

By Ballantyne David  

European Journal of Marketing, Vol. 37, Iss. 9, 2003-10 ,pp. : 1242-1260

Emerald Group Publishing Ltd

Access to resources Recommend Favorite