Shell: an advertising success story: From local to global - the successful transformation of the oil giant's strategy

Author：

ISSN： 0258-0543

Source： Strategic Direction, Vol.21, Iss.9, 2005-09, pp. : 15-17

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Case study of a successful internet advertising strategy in Hong Kong: a portal for teenagers

By Cheung Ronnie Chu Ting

Marketing Intelligence & Planning, Vol. 24, Iss. 4, 2006-06 ,pp. : 393-405

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Global advertising strategy: The moderating role of brand familiarity and execution style

By Pae Jae H Samiee Saeed Tai Susan

International Marketing Review, Vol. 19, Iss. 2, 2002-04 ,pp. : 176-189

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How to Produce Successful Advertising

By Tinson Julie

The Journal of Database Marketing, Vol. 10, Iss. 1, 2002-09 ,pp. : 90-91

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

From consumer insight to advertising strategy: the account planner's integrative role in creative advertising development

By Hackley Chris

Marketing Intelligence & Planning, Vol. 21, Iss. 7, 2003-11 ,pp. : 446-452

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A theory of successful product breakthrough management: learning from success

By Samli A Coskun Weber Julie Ann E

Journal of Product and Brand Management, Vol. 9, Iss. 1, 2000-01 ,pp. : 35-55

Emerald Group Publishing Ltd

Access to resources Recommend Favorite