Relationship marketing and a new economy: it's time for de-programming

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.16, Iss.7, 2002-10, pp. : 585-589

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Electronic sports: A new marketing landscape of the experience economy

Journal of Marketing Management, Vol. 29, Iss. 13-14, 2013-10 ,pp. : 1542-1560

Routledge Ltd

Access to resources Recommend Favorite

The marketing strategy-performance relationship in an export-driven developing economy: A Korean illustration

By Lee Chol Griffith David A

International Marketing Review, Vol. 21, Iss. 3, 2004-03 ,pp. : 321-334

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effect of relationship marketing orientation on business performance in a service-oriented economy

By Sin Leo Y.M. Tse Alan C.B. Yau Oliver H.M. Lee Jenny S.Y. Chow Raymond

Journal of Services Marketing, Vol. 16, Iss. 7, 2002-10 ,pp. : 656-676

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Real-Time Marketing: New Rules For The New Media

By Bartlett Paul

The Journal of Database Marketing, Vol. 10, Iss. 1, 2002-09 ,pp. : 91-92

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Global account management: the new frontier in relationship marketing

By Yip George S Madsen Tammy L

International Marketing Review, Vol. 13, Iss. 3, 1996-03 ,pp. : 24-42

Emerald Group Publishing Ltd

Access to resources Recommend Favorite