Author: Priluck Randi
Publisher: Emerald Group Publishing Ltd
ISSN: 0887-6045
Source: Journal of Services Marketing, Vol.17, Iss.1, 2003-03, pp. : 37-52
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Strategic relationship management and service brand marketing
By Tsai Shu-pei
European Journal of Marketing, Vol. 45, Iss. 7-8, 2011-07 ,pp. :