Toward a measure of service convenience: multiple-item scale development and empirical test

Author: Colwell Scott R.   Aung May   Kanetkar Vinay   Holden Alison L.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0887-6045

Source: Journal of Services Marketing, Vol.22, Iss.2, 2008-04, pp. : 160-169

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Abstract