Marketing services more effectively with neuromarketing research: a look into the future

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.22, Iss.2, 2008-04, pp. : 170-173

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice

By Fugate Douglas L.

Journal of Consumer Marketing, Vol. 24, Iss. 7, 2007-11 ,pp. : 385-394

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Future research directions in tourism marketing

By Tsiotsou Rodoula Ratten Vanessa

Marketing Intelligence & Planning, Vol. 28, Iss. 4, 2010-01 ,pp. : 533-544

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Predicting a diverse future: Directions and issues in the marketing of services

By Laing Angus Lewis Barbara Foxall Gordon Hogg Gillian

European Journal of Marketing, Vol. 36, Iss. 4, 2002-05 ,pp. : 479-494

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing

By Eser Zeliha Isin F. Bahar Tolon Metehan

Journal of Marketing Management, Vol. 27, Iss. 7-8, 2011-07 ,pp. : 854-868

Routledge Ltd

Access to resources Recommend Favorite

The future of services marketing: forecasts from ten services experts

By Grove Stephen J Fisk Raymond P John Joby

Journal of Services Marketing, Vol. 17, Iss. 2, 2003-02 ,pp. : 107-121

Emerald Group Publishing Ltd

Access to resources Recommend Favorite