The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation

Author: Schlager Tobias   Bodderas Mareike   Maas Peter   Cachelin Joël Luc  

Publisher: Emerald Group Publishing Ltd

ISSN: 0887-6045

Source: Journal of Services Marketing, Vol.25, Iss.7, 2011-10, pp. : 497-508

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Abstract