Consumers' product evaluations in emerging markets: Does country of design, country of manufacture, or brand image matter?

Author: Essoussi Leila Hamzaoui   Merunka Dwight  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.24, Iss.4, 2007-07, pp. : 409-426

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Abstract