Nation branding and integrated marketing communications: an ASEAN perspective

Author： Dinnie Keith   Melewar T.C.   Seidenfuss Kai-Uwe   Musa Ghazali  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.27, Iss.4, 2010-01, pp. : 388-403

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