Measuring customer-based brand equity

By Lassar Walfried   Mittal Banwari   Sharma Arun  

Journal of Consumer Marketing, Vol. 12, Iss. 4, 1995-04 ,pp. : 11-19

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Fostering a motivational perspective of customer-based brand equity

By Ponnam Abhilash   Balaji M.S.   Dawra Jagrook  

The Marketing Review, Vol. 15, Iss. 1, 2015-0 ,pp. : 3-16

Westburn Publishers Ltd

Access to resources Recommend Favorite

Understanding (customer-based) brand equity in financial services

By Taylor Steven A.   Hunter Gary L.   Lindberg Deborah L.  

Journal of Services Marketing, Vol. 21, Iss. 4, 2007-07 ,pp. : 241-252

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry

By Allaway Arthur W.   Huddleston Patricia   Whipple Judith   Ellinger Alexander E.  

Journal of Product and Brand Management, Vol. 20, Iss. 3, 2011-05 ,pp. : 190-204

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Global brand equity model: combining customer-based with product-market outcome approaches

By Wang Haizhong   Wei Yujie   Yu Chunling  

Journal of Product and Brand Management, Vol. 17, Iss. 5, 2008-08 ,pp. : 305-316

Emerald Group Publishing Ltd

Access to resources Recommend Favorite