Author: Hill Jimmy McGowan Pauric Maclaran Pauline
Publisher: Emerald Group Publishing Ltd
ISSN: 1355-2538
Source: Journal of Marketing Practice: Applied Marketing Science, Vol.4, Iss.3, 1998-03, pp. : 69-84
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Strategic Marketing Planning: Theory and Practice
The Marketing Review, Vol. 6, Iss. 4, 2006-12 ,pp. :