Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda

Author： Griffin Abbie   Josephson Brett   Lilien Gary   Wiersema Fred   Bayus Barry   Chandy Rajesh   Dahan Ely   Gaskin Steve   Kohli Ajay   Miller Christopher   Oliva Ralph   Spanjol Jelena  

Publisher： Springer Publishing Company

ISSN： 0923-0645

Source： Marketing Letters, Vol.24, Iss.4, 2013-12, pp. : 323-337

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