The Effects of Allocentrism and Idiocentrism on Consumers' Product Attribute Evaluation: An Exploratory Research from Taiwan's Cellular Telephone Users

Author： Yang Kenneth C. C.  

Publisher： Haworth Press

ISSN： 0896-1530

Source： Journal of International Consumer Marketing, Vol.16, Iss.4, 2004-11, pp. : 63-84

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