Getting in with the "In" crowd: how to put marketing back on the CEO's agenda

Author: Klaus Philipp   Edvardsson Bo   Keiningham Timothy L.   Gruber Thorsten  

Publisher: Emerald Group Publishing Ltd

ISSN: 1757-5818

Source: Journal of Service Management, Vol.25, Iss.2, 2014-04, pp. : 195-212

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