Patient value co-creation in online health communities

Author: ZhaoJingDepartment of Marketing and Tourism Management   Wuhan University   Wuhan   China   WangTaoDepartment of Marketing and Tourism Management   Wuhan University   Wuhan   China   FanXiuchengDepartment of Marketing   Fudan University   Shanghai   China  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1757-5826|26|1|72-96

ISSN: 1757-5818

Source: Journal of Service Management, Vol.26, Iss.1, 2015-03, pp. : 72-96

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Abstract