Crafting the market for bottled water: a social praxeology approach

Author: Brei Vinicius   Tadajewski Mark  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-7123|49|3-4|327-349

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.49, Iss.3-4, 2015-04, pp. : 327-349

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Abstract