Impact of Social CRM Capabilities on Firm Performance: Examining the Mediating Role of Co-Created Customer Experience

Publisher: IGI Global_journal

E-ISSN: 1935-5696|8|4|1-16

ISSN: 1935-5688

Source: International Journal of Information Systems in the Service Sector (IJISSS), Vol.8, Iss.4, 2016-10, pp. : 1-16

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract