The Attitudes of Middle Class Male and Female Consumers Regarding the Effectiveness of Celebrity Endorsers

By Premeaux Shane R.  

Journal of Promotion Management, Vol. 11, Iss. 4, 2006-04 ,pp. : 33-48

Haworth Press

Access to resources Recommend Favorite

The Effect of Celebrity Endorsers' Perceived Credibility on Product Purchase Intention: The Case of Singaporeans

By Pornpitakpan Chanthika  

Journal of International Consumer Marketing, Vol. 16, Iss. 2, 2004-04 ,pp. : 55-74

Haworth Press

Access to resources Recommend Favorite

Motivational and Cognitive Structures of Consumers in the Purchase of Quality Food Products

By Krystallis Athanasios   Ness Mitchell  

Journal of International Consumer Marketing, Vol. 16, Iss. 2, 2004-04 ,pp. : 7-36

Haworth Press

Access to resources Recommend Favorite

Consumers’ Attitude toward Sustainable Food Products: Ingredients vs. Packaging

By Seo Soyoung   Ahn Hee-Kyung   Jeong Jaeseok   Moon Junghoon  

Sustainability, Vol. 8, Iss. 10, 2016-10 ,pp. : 1073-1073

MDPI

Access to resources Recommend Favorite

An overview of the market for risk management products

By Ang James   Fatemi Ali   Popiela Mark  

Managerial Finance, Vol. 26, Iss. 3, 2000-03 ,pp. : 51-74

Emerald Group Publishing Ltd

Access to resources Recommend Favorite