Place branding and endogenous rural development. Departure points for developing an inner brand of the River Minho estuary

Author: Domínguez García M Dolores   Horlings Lummina   Swagemakers Paul   Simón Fernández Xavier  

Publisher: Palgrave Macmillan Ltd

ISSN: 1751-8059

Source: Place Branding and Public Diplomacy, Vol.9, Iss.2, 2013-05, pp. : 124-140

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Abstract