Perceived Risk and Familiarity as Quasi-Moderators of the Relationship between Money Attitudes and Private Label Attitude

Author: Liu Tsung-Chi   Wang Chung-Ue  

Publisher: Westburn Publishers Ltd

ISSN: 1475-3928

Source: Journal of Customer Behaviour, Vol.4, Iss.1, 2005-03, pp. : 47-67

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