The role of interaction quality and switching costs in premium banking services

Author: Laksamana Patria   Wong David   Kingshott Russel P.J.   Muchtar Fatimah  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.31, Iss.3, 2013-05, pp. : 229-249

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Abstract