The war for talent? The relevance of employer branding in job advertisements for becoming an employer of choice

Author: Elving Wim J L   Westhoff Jorinde J C   Meeusen Kelta   Schoonderbeek Jan-Willem  

Publisher: Palgrave Macmillan Ltd

ISSN: 1479-1803

Source: The Journal of Brand Management, Vol.20, Iss.5, 2013-04, pp. : 355-373

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Abstract