Gearing up for CRM: Antecedents to successful implementation

Author： Hansotia B  

Publisher： Palgrave Macmillan Ltd

ISSN： 1479-182X

Source： The Journal of Database Marketing, Vol.10, Iss.2, 2002-12, pp. : 121-132

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Successful implementation of CRM in luxury hotels: determinants and measurements

By Sarmaniotis Christos   Assimakopoulos Costas   Papaioannou Eugenia  

EuroMed Journal of Business, Vol. 8, Iss. 2, 2013-07 ,pp. : 134-153

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Employees' affective commitment to change: The key to successful CRM implementation

By Shum Philip   Bove Liliana   Auh Seigyoung  

European Journal of Marketing, Vol. 42, Iss. 11-12, 2008-11 ,pp. : 1346-1371

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Principles for successful aCRM in organizations

By Ranjan Jayanthi   Bhatnagar Vishal  

Direct Marketing: An International Journal, Vol. 2, Iss. 4, 2008-10 ,pp. : 239-247

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Is CRM Really Doomed to Fail? An Exploratory Study of the Barriers to CRM Implementation

By Raman P.   Pashupati K.  

Journal of Customer Behaviour, Vol. 3, Iss. 1, 2004-03 ,pp. : 5-26

Westburn Publishers Ltd

Access to resources Recommend Favorite

CRM technology use and implementation benefits in an emerging market

By Abdul-Muhmin Alhassan G  

The Journal of Database Marketing & Customer Strategy Management, Vol. 19, Iss. 2, 2012-06 ,pp. : 82-97

Palgrave Macmillan Ltd

Access to resources Recommend Favorite