Urban Legends: The Word-of-Mouth Communication of Morality Through Negative Story Content

Author： Donavan D.T.  

Publisher： Springer Publishing Company

ISSN： 0923-0645

Source： Marketing Letters, Vol.10, Iss.1, 1999-02, pp. : 23-35

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Word-of-mouth communication in the service marketplace

By Mangold W Glynn   Miller Fred   Brockway Gary R  

Journal of Services Marketing, Vol. 13, Iss. 1, 1999-01 ,pp. : 73-89

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Managing negative word-of-mouth: an exploratory study

By    

Journal of Marketing Management, Vol. 30, Iss. 13-14, 2014-10 ,pp. : 1423-1447

Routledge Ltd

Access to resources Recommend Favorite

Antecedents of travellers' electronic word-of-mouth communication

By Liang Silvia Wan-Ju   Ekinci Yuksel   Occhiocupo Nicoletta   Whyatt Georgina  

Journal of Marketing Management, Vol. 29, Iss. 5-6, 2013-04 ,pp. : 584-606

Routledge Ltd

Access to resources Recommend Favorite

Word-of-mouth communication - a shared-cost approach

By Burke Gerald Ian  

Journal of Marketing Communications, Vol. 2, Iss. 4, 1996-12 ,pp. : 219-230

Routledge Ltd

Access to resources Recommend Favorite

Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms

By Wolny Julia   Mueller Claudia  

Journal of Marketing Management, Vol. 29, Iss. 5-6, 2013-04 ,pp. : 562-583

Routledge Ltd

Access to resources Recommend Favorite