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Journal of Services Marketing, Vol. 10, Iss. 2, 1996-02 ,pp. : 57-72

Emerald Group Publishing Ltd

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Determinants of influence and participation in the buying center. An analysis of Spanish industrial companies

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Advertising as a cause of bias in American juries: an exploratory study

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Journal of Marketing Communications, Vol. 9, Iss. 3, 2003-09 ,pp. : 163-175

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Baby boomers and busters: an exploratory investigation of attitudes toward marketing, advertising and consumerism

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