Advertising Effects on Consumer Welfare: Prices Paid and Liking for Brands Selected

Author: Mitra A.  

Publisher: Springer Publishing Company

ISSN: 0923-0645

Source: Marketing Letters, Vol.7, Iss.1, 1996-01, pp. : 19-29

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract