Author： Zaichkowsky J.L.
Publisher： Springer Publishing Company
ISSN： 0923-0645
Source： Marketing Letters, Vol.7, Iss.1, 1996-01, pp. : 31-39
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
The effect of brand design on brand gender perceptions and brand preference
By LievenTheoCenter for Customer Insight University of St. Gallen St. Gallen Switzerland GrohmannBiancaJohn Molson School of Business Concordia University Montreal Canada HerrmannAndreasCenter for Customer Insight University of St. Gallen St. Gallen Switzerland LandwehrJan R.Department of Product Management and Marketing Communications Goethe University Frankfurt Germany van TilburgMiriamCenter for Customer Insight University of St. Gallen St. Gallen Switzerland
European Journal of Marketing, Vol. 49, Iss. 1-2, 2015-02 ,pp. :