Display signs and involvement: the visual path to purchase intention

Author: Behe Bridget K.   Zhao Jing   Sage Lynne   Huddleston Patricia T.   Minahan Stella  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.23, Iss.5, 2013-12, pp. : 511-522

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Abstract