Adoption of technology-based services: the role of customers’ willingness to co-create

Author： HeidenreichSvenFaculty of Law and Economics Saarland University Saarbrücken Germany HandrichMatthiasDepartment of Innovation Management

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1757-5826|26|1|44-71

ISSN： 1757-5818

Source： Journal of Service Management, Vol.26, Iss.1, 2015-03, pp. : 44-71

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