![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Diependaele Toon
Publisher: Palgrave Macmillan Ltd
ISSN: 1478-0844
Source: Interactive Marketing, Vol.6, Iss.4, 2005-04, pp. : 337-345
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Customer Lifetime Value and Marketing Strategy: How to Forge the Link
The Marketing Review, Vol. 1, Iss. 4, 2000-12 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)