Opinion Piece: Clearing up media-neutral planning

Author： Tapp Alan  

Publisher： Palgrave Macmillan Ltd

ISSN： 1478-0844

Source： Interactive Marketing, Vol.6, Iss.3, 2005-01, pp. : 216-221

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Direct marketing and relationships: An opinion piece

By Harridge-March Sally  

Direct Marketing: An International Journal, Vol. 2, Iss. 4, 2008-10 ,pp. : 192-198

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Editorial: Media neutral planning — a new role for marketing databases?

By O'Regan Mark  

The Journal of Database Marketing, Vol. 10, Iss. 4, 2003-07 ,pp. : 291-292

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Clearing Up the Egoist Difficulty with Loyalty

By Stieb James  

Journal of Business Ethics, Vol. 63, Iss. 1, 2006-01 ,pp. : 75-87

Springer Publishing Company

Access to resources Recommend Favorite

Cross-cultural research in international marketing: clearing up some of the confusion

By  

International Marketing Review, Vol. 32, Iss. 6, 2015-11 ,pp. : 646-662

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Print Media Planning in Saudi Arabia

By Tuncalp Secil  

Marketing Intelligence & Planning, Vol. 12, Iss. 4, 1994-04 ,pp. : 32-40

Emerald Group Publishing Ltd

Access to resources Recommend Favorite