Affective and cognitive antecedents of customer loyalty towards e-mail service providers

Author: Ranganathan Sampath Kumar   Madupu Vivek   Sen Sandipan   Brooks John R.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0887-6045

Source: Journal of Services Marketing, Vol.27, Iss.3, 2013-05, pp. : 195-206

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Abstract