The importance of service quality determinants in advertising a professional service: an exploratory study

By Clow Kenneth E   Tripp Carolyn   Kenny James T  

Journal of Services Marketing, Vol. 10, Iss. 2, 1996-02 ,pp. : 57-72

Emerald Group Publishing Ltd

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Service TRIZ: an approach for service quality design – with a case study in the hospitality industry

By Shahin Arash   Pourhamidi Masoud  

International Journal of Business Innovation and Research, Vol. 5, Iss. 4, 2011-06 ,pp. : 291-308

Inderscience Publishers

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Service Quality Dimension and Customer Satisfaction: An Empirical Study in the Malaysian Hotel Industry

By Amin Muslim   Yahya Zatilaziya   Ismayatim Wan Faizatul Aniza   Nasharuddin Siti Zaroha   Kassim Emilia  

Services Marketing Quarterly, Vol. 34, Iss. 2, 2013-04 ,pp. : 115-125

Routledge Ltd

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Antecedents to perceived service quality: an exploratory study in the banking industry

By Gounaris Spiros P   Stathakopoulos Vlassis   Athanassopoulos Antreas D  

The International Journal of Bank Marketing, Vol. 21, Iss. 4, 2003-06 ,pp. : 168-190

Emerald Group Publishing Ltd

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Attitudes towards offensive advertising: an Australian study

By Waller David S  

Journal of Consumer Marketing, Vol. 16, Iss. 3, 1999-03 ,pp. : 288-295

Emerald Group Publishing Ltd

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