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Emerald Group Publishing Ltd

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The impact of need for social affiliation and consumer relationship proneness on behavioural intentions: an empirical study in a hairdresser's context

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Journal of Retailing and Consumer Services, Vol. 10, Iss. 4, 2003-07 ,pp. : 231-240

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Consumer confusion proneness: scale development, validation, and application

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Consumer confusion proneness: insights from a developing economy

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