Reducing online privacy risk to facilitate e-service adoption: the influence of perceived ease of use and corporate credibility

Author: Featherman Mauricio S.   Miyazaki Anthony D.   Sprott David E.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0887-6045

Source: Journal of Services Marketing, Vol.24, Iss.3, 2010-01, pp. : 219-229

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Abstract