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Journal of Product and Brand Management, Vol. 10, Iss. 2, 2001-05 ,pp. : 120-136

Emerald Group Publishing Ltd

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Market entry using country-of-origin intelligence in an emerging market

By Khan Hina   Bamber David  

Journal of Small Business and Enterprise Development, Vol. 14, Iss. 1, 2007-02 ,pp. : 22-35

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An experimental study of two dimensions of country-of-origin (manufacturing country and branding country) using intrinsic and extrinsic cues

By Srinivasan N.   Jain S.C.   Sikand K.  

International Business Review, Vol. 13, Iss. 1, 2004-02 ,pp. : 65-82

Elsevier

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The relationship between country-of-origin image and brand image as drivers of purchase intentions: A test of alternative perspectives

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International Marketing Review, Vol. 28, Iss. 5, 2011-09 ,pp. : 508-524

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A dynamic approach to country-of-origin effect

By Lampert Shlomo I   Jaffe Eugene D  

European Journal of Marketing, Vol. 32, Iss. 1-2, 1998-01 ,pp. : 61-78

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