Relationship Marketing and Customer Loyalty in a Retail Setting: A Dyadic Exploration

Author： Too Leanne H.Y.   Souchon Anne L.   Thirkell Peter C.  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.17, Iss.3-4, 2001-04, pp. : 287-319

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